Nothing Ear, Nothing Ear A confirmed to launch on April 18 as company resets naming strategy

The UK startup led by OnePlus co-founder Carl Pei announced on Friday that the company will launch the Nothing Ear and Nothing Ear A next month. The company’s third generation of truly wireless stereo (TWS) audio products were previously expected to debut as Nothing Ear 3, but the company announced that it is resetting its naming strategy for its products, starting with Nothing Ear 3. 2 will be from the successor to TWS. headset. Nothing Phone will also launch a second audio product with the same “A” suffix as the 2A.

In a post on X (formerly Twitter) on Friday, Nothing confirmed that it will launch two new products on April 18 – Nothing Ear and Nothing Ear A. Nothing Year is expected to replace Nothing Year 2, launched in 2023. It is currently unclear whether the Nothing Ear A will come as a cheaper version of the Nothing Ear or not.

It’s interesting to see that Nothing plans to release audio products with alphabetical suffixes — the company launched the Nothing Phone 2A, a mid-range smartphone months after debuting the more expensive Phone 2 last year. Had come.

If the upcoming Nothing Ear A is launched as a cheaper version of the Nothing Ear, it could compete with Nothing’s own sub-brand CMF that also sells affordable TWS audio products priced under Rs. 2,499 and Rs. 3,499 in India. Alternatively, the company could launch the Nothing Ear at around Rs. 10,000 mark and Year A can be priced around Rs. 5,000 points.

Nothing says the decision to reset its naming strategy to stick out numbers was taken after the company reached the three-year milestone, saying it wanted to focus around the product. We can speculate that later models will include the year the product was launched, to differentiate them from their predecessors.