LG has announced a collaboration with American rapper and record producer will.i.am. The artist will provide consultancy for product development, design as well as marketing of the LG Xboom. The South Korean conglomerate will introduce a new line of audio products called ‘Xboom by Wil.i.am’ next year. The company has teased upcoming electronic devices and revealed its launch timeline. The Xboom Buds TWS earphones have been confirmed to be launched in the market as the first product from the Xboom by Wil.i.am brand.
‘Xboom by Wil.i.am’ launched, products
LG confirmed in a press release that will.i.am will serve as the “experiential architect” of the LG Xboom line of audio products. The company explains that in this capacity, the musician will consult with the firm on product development, design and brand marketing of all LG Xboom products.
The Xboom by Wil.i.am product lineup is confirmed to include TWS earphones and Bluetooth speakers. The brand will be unveiled at CES (Consumer Electronics Show) 2025, which is scheduled to take place in Las Vegas, USA from January 7. The company revealed that the first product of the upcoming line to hit the market will be the Xboom. Buds.
The Xboom Buds have been teased in promotional images in black with a pill-shaped charging case. A Bluetooth speaker, also in black, has appeared on the official website. An inscription with the word “Xboom” appears on the anticipated portable speaker unit.
Xboom Buds and Xboom Bluetooth speaker designs teased
Photo Credit: LG
The company said that all of will.i.am’s Xboom products will feature his signature sound tuned by the rapper. LG claimed that they will have two listening modes, with one mode providing “powerful bass”, while the other provides “soothing sound with harmonious tones”.
Wil.i.am’s upcoming The TWS earphones are said to have an ergonomic design with ear tips and ear hooks, which are claimed to help in a comfortable fit.
The company revealed that all audio products in the new line will also be integrated with will.i.am’s RAiDiO.FYI. It is an AI-supported interactive and conversational radio experience accessible through the FYI.AI app for iPhone and Android phones.
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