Apple Vision Pro goes on sale in February 2024. The mixed-reality headset is still only available in the US, but the company plans to make it available in international markets. However, amid the expanding development of the Cupertino-based tech giant’s latest product, it seems its successor is nowhere in sight. A new report claims that the Apple Vision Pro 2 is not in the company’s plans until late 2026. Notably, CEO Tim Cook recently confirmed that the mixed-reality headset will be made available in China in 2024.
Bloomberg’s Mark Gurman reports in his Power On newsletter that Apple’s roadmap for the Vision Pro for the next two years does not include introducing another headset to the market. This confirms claims Apple analyst Ming-Chi Kuo made in a Medium post in February, where the analyst said the Vision Pro 2 won’t enter mass production before 2027. If reports are to be believed, the tech giant may take up to three years before thinking about another augmented reality (AR) and virtual reality (VR) centric product.
That doesn’t mean Apple doesn’t have a roadmap for the Vision Pro. According to Gurman, the company has three clear priorities right now. The first is market expansion. Despite its launch, the mixed-reality headset is currently only available in the US. It appears that China is first on the list as Cook has already confirmed its launch there. Other regions could see the headset debut in 2025. However, it seems like the tech giant is taking a conservative view about the units it will be able to sell as it has reportedly cut orders for the Apple Vision Pro by “market consensus.” From 700,000 to 800,000 units to 400,000 to 450,000 units.
Another agenda of the company is to bring updates to the existing operating system for the mixed-reality headset. According to the report, Apple will release VisionOS 2.0 update later this year. However, the update is not expected to bring any revolutionary changes to the way the device works. It will still be interesting to see any new features added by the company. Notably, the Vision Pro is rumored to be getting new AI features with an update to its operating system.
Gurman claimed that the ultimate goal is to develop a cheaper version of the headset. The company is said to be focusing on launching a cheaper version of the Vision Pro before planning a successor. However, there is a challenge. According to the report, Apple is struggling to reduce prices and has no concrete plans to achieve this goal.
