According to details shared by TF Securities International analyst Ming-Chi Kuo, the production of Apple Vision Pro has been reduced by Apple. The company’s first ‘spatial computer’ was launched in the US earlier this year for $3,499 (about Rs 2.9 lakh) and is likely to arrive in other markets in the coming months. The analyst says Apple expects to sell fewer units than before as demand for the company’s mixed reality headset has fallen since its launch.
In his latest Medium post, Kuo said that his latest survey indicates that the Cupertino company has cut orders for the Apple Vision Pro below the “market consensus” of 700,000 to 800,000 units. Instead, Apple is expected to sell 400,000 to 450,000 units of the mixed reality headset, according to the analyst. The Vision Pro is currently available in the US, and the company has not yet announced plans to introduce it in other markets.
Kuo says Apple’s conservative view of customer demand led it to cut manufacturing of the Apple Vision Pro to 2024, and says demand in the US has been much lower than the company previously expected. As a result, the company may be more conservative in forecasting demand in markets outside the US, according to the analyst.
Kuo says that due to lower demand, Apple is expected to see a decline in year-on-year (YoY) Vision Pro shipments next year. The analyst also claims that the company is “reviewing and adjusting” its plans for its next mixed reality headset and that the alleged successor to the first-generation Apple Vision Pro may not launch in 2025 as previously expected. Was done.
It is worth noting that the company has not yet announced plans to launch Apple Vision Pro in markets outside the US. Apple CEO Tim Cook had previously confirmed that the device will be available in China in 2024, but he did not give any timeline for the launch of the Vision Pro in the country. The device is also expected to arrive in other regions, and more details are expected to be announced in the coming months.
