For Oppo, 2024 has been a dream, with the brand registering the highest growth among the top five brands in the third quarter of 2024. According to IDC, Oppo led the way in the quarter with launches like the A3x, K12x and Reno 12 series. After securing the second position in the list of top smartphone makers and beating Realme, Xiaomi and Motorola, Oppo has made a comeback in the premium segment. The all-new Find Gadgets 360 spoke to Savio D’Souza, Head of Product Communications, Oppo India, to discuss the new launch and more.
Smartphone premiumization in India
We wanted to jump straight to the new Find X8 series, which is Oppo’s return to the premium smartphone segment in India. D’Souza explained how the trend of premiumization has entered the smartphone sector with ASP (average selling price) rising.
“Indian consumers are increasingly looking for top-tier smartphones for communications, productivity, entertainment and payments. A recent IDC report noted that the premium segment has recorded the highest growth of 86% in the July-September 2024 quarter. The Find There couldn’t be a better time for the return of the Find
The market is becoming aggressive with new launches in the premium segment. How does Oppo’s new Find X8 series fit into the overall premium price range, where the segment is dominated by iPhones and Samsung? “With the Find , while Google Gemini AI enhances personalization. Hasselblad Imaging delivers pro-level photography, and Dolby Vision delivers stunning display quality, Oppo’s proprietary Hypertone Image The engine further optimizes photo quality, D’Souza said.
“With OPPO’s engineering prowess, we have packed all these powerful aspects into a light and sleek device. Together, these technologies create a smartphone that seamlessly blends innovation, performance and user-centric features, “That makes the Find X8 series an extraordinary flagship.” He added.
AI to enhance user experience?
When asked about Oppo’s AI ambitions, D’Souza said the company has a strategy set around consumer needs. He said, “This year, we have integrated generative AI across our lineup—features typically reserved for flagship devices. By the end of 2024, we aim to deliver 50 million AI-powered smartphones globally.”
Find X8 and Find X8 Pro come with the same camera hardware
Asked whether AI alone would enable consumers to switch. D’Souza said, “I believe it’s the coming together of hardware, software, and AI that delivers a better smartphone experience. A good device needs a powerful processor to work efficiently, and AI Many times it encourages and propels their efforts.” Display.”
Citing the example of the Find X8 series, D’Souza further explained, “The Find All optimized by MediaTek Dimensity 9400 chipset. But he stressed that Oppo has made sure that they are also offering a great camera experience.
“The Find Uses powerful AI algorithms, even at extreme zoom levels like 120x,” he added.
after sales support
After sales are the backbone of the smartphone business in India. When asked about updates on Oppo’s service centers and whether any new offers will be announced for Find X8 series support, D’Souza said, “We are a customer-first brand and believe that a strong sales We have revamped our after-sales service model with new generation service centers to provide a premium user experience. Additionally, the digitally powered Oppo Self-Help Assistant, Government of India A strong validation of our efforts is seen in the recent Counterpoint Research survey where customers can get their smartphone problems resolved without visiting a service centre. 1 position in customer satisfaction after.”
For the Find The company also introduced ‘Refresh Service’, where customers can replace the screen guards and protective cases twice. warranty period and even deliver them to their homes.
Oppo is also one of the handful of brands that offers international warranty service, meaning customers can also receive maintenance, repairs, and software upgrades in countries where the device is officially available.
2025 – What’s in store?
When asked about Oppo’s 2025 plans, and we’re well into the last month, D’Souza promised some exciting products in the lineup without sharing many details.
“2024 has been a landmark year for OPPO in terms of AI-powered product innovation with the Reno 12 Series, F Series and now the Find X8 Series. We look forward to introducing new products and technologies to enable ‘AI for All’ There is a strong focus on bringing general AI features to photography, productivity and performance parameters, and to image processing, computer vision, speech technology, natural language processing, etc. Over 5800 AI-related patents have already been filed by Oppo. There are exciting launches planned in 2025, and you will hear from us in due course,” he said.
Oppo Find X8 and X8 Pro are now available in India via online and offline channels.
