Apple is evaluating the development of its own TV sets along with upcoming smart home devices: Mark Gurman

According to details shared by Bloomberg journalist Mark Gurman, Apple is considering developing its own TV set. The possibility of an Apple-branded TV set was mentioned in his weekly Power On newsletter, where he discussed Apple’s alleged smart home hub, which is said to come as a wall-mounted device. The Apple TV Box (with tvOS) competes with similar devices running Android TV OS and Fire OS, but the company has not yet introduced its own TV set.

Apple TV sets could compete with offerings from popular TV makers

Gurman writes that Apple is “evaluating” the development of an “Apple-branded TV set” in its newsletter, which suggests the company is in the very early stages. However, MacRumors points out that this isn’t the first time that Apple’s plans to make its own TV have surfaced online – the company was rumored to be developing its own TV as early as 2009.

According to Gurman, Apple’s alleged TV set will come as part of a number of smart devices being developed by the company. The journalist previously revealed that the first of these devices will be a wall-mounted smart home hub that can control other devices and provide support for features like video calling.

However, Gurman says that if the Smart Home Hub fails, Apple may “take another look at its smart home ambitions”. The company is said to be working on a more advanced version of the smart home hub equipped with a robotic arm, which could come with a price tag of more than $1,000 (roughly Rs. 84,400).

If the company is thinking of developing its own TV sets, the company will face competition from a number of manufacturers such as Sony, Samsung, LG and Sharp – these companies offer a range of TVs in different price models, While Apple can be expected to introduce one. Model with high-end specifications.

Apple’s TV sets may also offer support for features available on its TV boxes including Siri, HomeKit, and more. It is currently unclear whether Apple will use the same operating system – tvOS – on the alleged TV sets.