Worldwide tablet shipments see 20.4 percent year-on-year growth in Q3 2024: IDC

According to a report by a market research firm, worldwide tablet shipments in the third quarter (Q3) of 2024 increased by 20.4 percent year-on-year, with total shipments of 39.6 million units. The report notes that the “disappointing 2023 market” makes year-over-year comparisons easy to make but the increase in supply is still a good thing for the tablet market. According to the report, which is based on preliminary data, AI integration in tablets contributed to rising optimism in tablet shipments in the third quarter of 2024.

Worldwide tablet shipments increase in Q3 2024

According to the International Data Corporation (IDC) report, worldwide tablet shipments increased by 20.4 percent to 39.6 million units in the third quarter of 2024 from 32.9 million units in the third quarter of 2023. The report is based on preliminary data from the IDC Worldwide Quarterly Personal Computing Device Tracker and notes that tablet supply growth in Q3 2024, compared to Q3 2023, is due to increased AI integration into devices. Apart from the Microsoft Surface Pro with CoPilot+, all other AI-integrated tablets are in their early days, the report said. However, these new features are said to be “increasing consumer interest” and will potentially result in higher average selling prices (ASPs).

The report said Apple shipped 12.6 million tablets in Q3 2024, up 1.4 percent year-on-year, while Samsung shipped 7.1 million tablets in Q3 2024, up 18.3 percent year-on-year. Entered. The Galaxy Tab S10 Ultra and Galaxy Tab S10+ were launched with AI features during the quarter, but the Galaxy Tab A9 models drove sales in most regions.

The Amazon Fire HD 8 tablet was refreshed with generative AI features. Amazon sees 4.6 million tablet shipments in the third quarter of 2024, a 111.4 percent year-on-year increase. Most of their sales came from Prime Day deals thanks to big discounts. With 3.3 million and 3 million unit shipments respectively, Huawei and Lenovo saw 44.1 percent and 14.7 percent growth in tablet shipments year-on-year in Q3 2024.

The report said that among various ways to increase their presence in the market, brands collaborated with educational institutions, announced entertainment and gaming partnerships, promoted cross-device connectivity and more. The inclusion of AI-supported features in tablets is said to have helped companies grow in these areas. The report said that AI innovations have made customers willing to pay premium prices and prefer devices with these features over others.