Procreate Illustration app for iPad won’t integrate generative AI features, says creativity ‘isn’t generated’

Procreate, the illustration app for iPad, released a statement on Monday highlighting that generative artificial intelligence (AI) will never be added to the software. The announcement comes as Apple is moving forward with its suite of generic AI offerings bundled as Apple Intelligence. The designing app also stands out among competitors like Adobe and Canva, which have invested heavily in AI tools over the past year. Procreate also said that AI is a moral threat to human creativity.

Procreate says no to generative AI

In a post on its website titled “AI is not our future”, Procreate clarified its stance on the technology, which most tech companies are rushing to integrate into their offerings. The post highlights generic AI as being “built on a foundation of theft”, presumably pointing to various lawsuits against AI companies by artists, musicians and writers alleging that their copyrights were infringed upon. The work was used to train an AI model.

The company also said it does not want to pursue technology that poses a “moral threat” to human creativity. Although it acknowledged that choosing this path would make Procreate an anomaly in the design software industry as most of its competitors have already turned to AI, it said it planned to use AI to keep the platform community-focused. Have decided not to.

Shedding further light on this, Procreate’s parent company, Savage Interactive, said that generative AI violates the company’s policy of providing privacy and letting creators take ownership of their artwork.

In a separate post on Do not accept the path adopted by the industry in the matter of.

Notably, the Procreate app for iPad can be purchased for a one-time payment of Rs. 1,299. There is also a Procreate Pocket app available for iOS in the App Store, which costs Rs. 599 as lump sum payment.