Snapchat has partnered with Google Cloud to bring the capabilities of its artificial intelligence (AI) model Gemini to My AI. Announced on Tuesday, the strategic partnership has allowed the social media platform to add computer vision capabilities as well as better processing of text, audio and code. According to the Mountain View-based tech giant, Snapchat’s My AI is using the Gemini AI model available on Vertex AI. Interestingly, the media-centric social media platform was also launched on Google Cloud in 2011.
Snapchat’s My AI is powered by Gemini
In a press release, Google Cloud revealed details of the partnership. While the announcement comes now, Gemini’s integration into My AI was done earlier this year. The tech giant highlighted that Snapchat’s AI chatbot is one of the largest consumer chatbots available to users today.
With this integration, My AI is not only getting basic generative AI capabilities, but also enhanced capabilities in processing text, audio, image, video, and code. This means users can send an audio file or an image to the AI and ask questions about it. In a video, Snapchat CEO Evan Spiegel highlighted that users can send the chatbot an image of various snacks and ask it to identify the healthiest option.
In real-world scenarios, users can also use this capability to let a chatbot translate road signs while traveling in a foreign country. Similarly, it will be able to answer questions from the video file also.
Currently, all Snapchat users can use My AI, however, Plus subscribers have access to some additional features like image creation and AI-powered editing. Google claims that since Gemini began powering My AI, the platform has seen a 2.5x increase in participation in the US. Notably, before Gemini, the chatbot was powered by OpenAI’s GPT model.
At the Gemini at Work digital event, Google Cloud also showcased other new customers that have incorporated its AI models to power new experiences. Some of them include Volkswagen US, Warner Bros. Discovery, Bell Canada, Best Buy, Telecom Italia and more.
