Micromax, Phison announce MiPhi joint venture to offer NAND storage solutions in India

Micromax Informatics on Thursday announced that it is partnering with storage maker Phison to launch a new joint venture called MiPhi. The companies are set to collaborate to provide embedded storage solutions to companies across various sectors including mobile, automobile, Internet of Things (IoT), data center and consumer devices in the country. MiPhi will rely on manufacturing facilities located in four regions to provide hardware used by tech companies for artificial intelligence (AI) applications.

MiPhi will rely on manufacturing sites in four regions in India

According to a press release issued by the company, the new MiPhi joint venture will offer custom-designed NAND storage solutions for AI use cases. These are claimed to provide the lowest energy consumption and per-token cost when used for AI operations. MiPhi will also produce storage for use in the enterprise and automotive sectors.

The collaboration between the consumer electronics firm and the flash storage manufacturer will utilize manufacturing sites in four regions – Bhiwadi (Rajasthan), Hyderabad, Noida (Uttar Pradesh) and Telangana. MiPhi will establish a pan-India sales channel that will provide access to embedded solutions to firms across various sectors such as mobile, automobile, IoT, data center and consumer devices.

Phison has over 2,000 patents and will invest 80 percent of its operating expenses in the joint venture, while Micromax says it will provide expertise in producing and selling products in the country.

“By combining our local market expertise with Fisan’s significant technical capabilities, we are poised to deliver significant solutions.” […] With this venture, we aim to reduce the cost of GPUs to 1/10 by bringing the cost per token to the lowest in the world. This will help us disrupt the AI ​​landscape not only in India but also in specific agreed areas,” Rahul Sharma, co-founder, Micromax Informatics, said in a prepared statement.