Meta introduces AI-powered ‘Imagine’ feature on Facebook, Instagram and Messenger


Meta AI features were a major highlight during the company’s annual Meta Connect event on Wednesday. The company introduced a new voice chat feature and added new artificial intelligence features to the Ray-Ban Meta smart glasses. The social media giant also expanded the experimental ‘Imagine’ feature to Facebook, Instagram and Messenger. The feature was unveiled earlier this year, allowing users to recreate their profile picture in different AI-generated styles. It is now being rolled out for all users. Additionally, Meta is also testing a feature that will automatically generate images and recommend users to share them on their feed.

In a newsroom post, the social media giant shared details about how the feature will work. As of now, users can use Meta AI to generate images from text prompts. Users can also share an image as input and ask the AI ​​to generate images based on it. However, the company did not allow users to use their profile pictures to create images.

This is now changing as at Meta Connect 2024 the company announced that the ‘Imagine’ feature will be available to all Facebook and Instagram users and the feature will allow users to create posts as well as Stories.

Simply put, users can now ask Meta AI to ‘imagine’ them as a superhero, a royal emperor or an astronaut and the AI ​​will do so. Based on the images shared by the company, it appears that the AI-generated images will not be very realistic and will instead appear digitally created. Meta is also adding AI-generated watermarks to these images.

In Instagram DM and Messenger, users will now be able to use AI to generate personalized chat themes. Users could previously change the background color and chat bubbles, but this will offer a higher level of customization.

Additionally, Meta is also testing a recommendations feature incorporating the Imagine feature. The company plans to show auto-generated AI images of users’ profile pictures in feeds on Instagram and Facebook. The images generated will be based on the user’s interests or current trends. If the user likes the image, they can share it on their feed or Stories. They can also tap the image to make changes to the suggested image.



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