Amazon on Thursday introduced a new artificial intelligence (AI) video generator tool that can create ads. The e-commerce giant said the new video tool will enable advertisers to create “content-rich” videos showcasing a product’s selling proposition and features. The company claimed that the video could create an advertisement with only a product image. Additionally, Amazon has also introduced a new Live Image capability to the existing image generator. Both of these tools are available in beta to select US advertisers.
Amazon’s AI video generator for ads
New AI tools are being launched by Amazon Ads. In a newsroom post, the company claimed that the video generator for ads could create “interesting and relevant video ads for customers.” The e-commerce giant also claimed that the AI model can generate “visually rich” video content with a single product image. These videos can also be adjusted to include the product’s unique selling proposition (USP) and features.
Additionally, the company also released a new live image capability in its AI image generator for enterprise customers. The new feature allows users to generate short, animated campaign images using AI. These are probably similar to the pop-up looping GIFs that appear as advertisements on various web pages. Both tools are currently available in beta. Amazon demonstrated the Live Images feature but did not share any details about the video tool.
Meanwhile, an Amazon spokesperson reportedly told TechCrunch that the ad-specific AI video generator can create six to nine seconds long videos at a resolution of 720p and 24 frames per second (fps). These videos are said to take up to five minutes to create and each iteration produces four variations for users to choose from.
However, it is unclear whether users can add natural language text prompts for specific instructions or whether there are different ways to achieve this. There is also no information about editing the already prepared video.
The report also highlighted that all ads generated using AI tools follow a set template. It consists of two visuals with titles, background music and a call to action. Additionally, it is said that the soundtrack can be customized. Additionally, the brand’s logo is reportedly visible in the top-right corner of the frame.
